Haier unveiled its cutting-edge, AI-powered smart home ecosystem at IFA 2026 in Berlin. This launch underscores the company’s drive to establish global brand leadership and accelerate an AI-native transformation tailored to local consumer needs.

1-1: Berlin Showcases Haier’s Coordinated AI Smart Home Ecosystem

At IFA 2026, held in Berlin, Germany, from September 4 to 8, Haier Smart Home—the world’s No. 1 major home appliance brand for 17 consecutive years—made a major statement in Hall 3.1, Stand 101. Under the theme “Home of Intelligent Possibilities,” Haier moved beyond showcasing standalone appliances to present a fully coordinated home ecosystem. In this vision of the future, appliances continuously sense environmental conditions, understand context, and adapt to users’ daily habits. This seamless orchestration is powered by the hOn app, which serves as a unified digital environment in Europe, integrating products, services, and customized routines into a responsive living experience. The brand’s commitment to progressive design and innovation is reflected in its global identity. Please refer to the brand logo below:

1-2: Coordinated AI Technologies Bridging Fabric, Food, and Entertainment

Haier’s exhibition demonstrated how real-time AI processing translates directly into practical home benefits. For laundry, the Vision 15 washing machine utilizes an internal camera, advanced sensors, and proprietary algorithms to automatically assess load size, fabric balance, and foam levels, dynamically adjusting water intake, detergent dosage, drum movement, and program settings. In refrigeration, the Maestro prototype features the AI Food Care System 2.0, which uses image recognition to identify stored ingredients and recommend customized preservation scenarios. This culinary intelligence extends to the ID Ultimate Series 6 oven, where an internal camera monitors cooking progress and automatically halts the program when meals reach perfection. In the living area, UltraSense AI continuously analyzes content and ambient lighting to adjust picture and sound quality on Haier Smart TVs in real time.

1-3: Extending Intelligence: Robotics and Mobility Assistance

One of the most notable highlights of the showcase was the fusion of smart home intelligence with physical robotics and embodied AI. Haier demonstrated humanoid robots interacting directly with appliances, next-generation cleaning systems that autonomously identify objects and dirt types, and companion robots offering personalized voice assistance. Beyond domestic chores, Haier showcased the Haier Exoskeleton, a wearable walking assistance suit designed to support human mobility. Equipped with high-precision sensors and real-time algorithms, the suit anticipates the user’s movement intentions in milliseconds and delivers customized structural support without compromising natural range of motion. This portfolio reflects Haier’s broader ambition to leverage robotic intelligence to meet practical human needs both inside and outside the home.

Chapter 2: Localized Innovation and Robust Governance Driving Global Success

2-1: A Triad Strategy Tailored to Local Consumer Demands

Haier’s global leadership is anchored in a time-tested local R&D, local manufacturing, and local marketing strategy. Supported by a 10+N open innovation system, Haier connects global research capabilities with local consumer insights to create products suited to different climates and lifestyles. The company operates 35 industrial parks and 173 manufacturing bases worldwide, including the Chonburi air conditioning plant in Thailand, which expanded in 2025 to bolster regional supply chain resilience. To serve diverse demographics, Haier deploys a precise multi-brand portfolio:
– Haier: The flagship brand bringing premium connected technology to mainstream households.
– Casarte: A high-end luxury brand blending artistic design with cutting-edge AI for high-net-worth consumers.
– Leader: A lifestyle brand focused on co-creation and tailored specifically to younger demographics.

Furthermore, a strong capital connection with its parent company, Haier COSMO Co., Ltd. (COSMOPlat), accelerates the digitization of Haier’s manufacturing and IT infrastructure. Refer to the corporate shareholding relation diagram below:

For a comprehensive breakdown of the corporate capital structure and investor relationships, please refer to the detailed chart below:

This robust structural alignment from Haier Group Corporation down to its specialized subsidiaries guarantees agile decision-making and sustainable scaling worldwide.

2-2: Aligning with the EU Data Act and Establishing Trust

As smart appliances capture more household data, regulatory compliance and robust data governance have become central to consumer trust. In Europe, Haier has proactively aligned its operations with the strict requirements of Regulation (EU) 2023/2854 (the EU Data Act). Under the Haier Data Act Notice, effective March 25, 2026, any operational parameters, usage histories, and sensor values generated by Haier’s connected devices are made available to users free of charge in a structured, commonly used, and machine-readable format. Furthermore, users reserve the right to seamlessly transfer this data to authorized third-party service providers. By implementing these stringent data protection policies while preserving proprietary intellectual property, Haier is setting a high standard for secure and transparent smart home operations.

2-3: Future Outlook: Targeted AI Investments and Living Scenarios

To sustain its AI-native transformation, Haier has announced a bold commitment to invest at least 13 billion euros over the next five years into foundational technologies. These funds will target artificial intelligence algorithms, custom household semiconductor design, and advanced IoT security protocols. In 2026, the company plans to introduce next-generation smart appliances equipped with AI Vision 2.0, significantly upgrading environmental perception, ingredient detection, and fabric care safety. In the long term, Haier envisions zero-effort housework, where service robots and home appliances operate as proactive partners that anticipate human needs. Coupled with high-profile global sports partnerships—such as collaborations with Liverpool F.C., Paris Saint-Germain, and major tennis grand slams—Haier continues to evolve from a traditional appliance manufacturer into a global technology ecosystem leader.

References

• 【Haier returns to IFA 2026 with Home of Intelligent Possibilities – Haier Europe】https://corporate.haier-europe.com/press-release/haier-returns-to-ifa-2026-with-home-of-intelligent-possibilities/
• 【Haier Smart Home Official Website】https://smart-home.haier.com/cn/

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