Well-beings Co., Ltd. has launched “&PRO,” an ongoing IT and web support service starting at 20,000 yen per month. The service addresses structural challenges faced by small and medium-sized enterprises, including internal talent shortages and fragmented management across multiple vendors.

Dedicated “IT PRO” Ongoing Support Starting at 20,000 Yen per Month

On September 10, 2026, Well-beings Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Hiroaki Oizumi) launched “&PRO” (And-Pro), a new service offering ongoing support for corporate IT and web challenges. Designed to be accessible with an affordable base fee of 20,000 yen per month (excluding tax), the service assigns a dedicated contact point called an “IT PRO” to each client company to handle all IT and web-related inquiries. Consultations are unlimited during the contract period, with communication taking place through a dedicated corporate chat to ensure smooth, everyday interaction. Unlike traditional project-based outsourcing or high-cost consulting, the service stands out by having an IT PRO walk alongside clients from the initial problem-definition stage, assisting when companies do not know where to start or how to prioritize initiatives. For a visual representation of the service structure, see the diagram below.

Specifically, the monthly fee covers IT and web consultations, problem identification, requirement definition, improvement proposals, roadmap creation, direction, and project management. Even for small and medium-sized enterprises (SMEs) lacking dedicated internal IT executives or staff, securing an experienced liaison for 20,000 yen per month creates an environment to smoothly advance digital strategy from planning to execution management.

A One-Stop System: From Problem Identification to Assigning “Specialized PROs”

A major strength of “&PRO” lies in its one-stop structure, where the dedicated IT PRO goes beyond simple advisory roles to assign suitable hands-on talent—”Specialized PROs”—whenever practical tasks arise. The service covers a wide array of domains essential for modern corporate activities, including website creation, landing page (LP) design, system development, AI development, graphic design, ad management, SEO strategy, and social media management including TikTok. Rather than outsourcing client requests without context, the IT PRO defines requirements based on each company’s background and history, preventing communication breakdowns during execution. For the task execution workflow, see the diagram below.

Individual estimates and contracts are generated only when actual production, development, or operational tasks occur. During months without task execution, clients pay only the base fee of 20,000 yen, minimizing fixed labor costs incurred regardless of deliverable output. By eliminating the need for companies to source new agencies for every project and repeat explanations from scratch, “&PRO” drastically reduces time costs and communication friction, realizing efficient operational execution.

Structural Challenges Facing Companies in IT and Web Operations

Difficulties in Hiring Multi-Skilled Talent and the Problem of Fragmented Contact Points

Corporate IT and web tasks are growing increasingly complex and sophisticated. However, amid a persistent shortage of IT talent, recruiting a single multi-skilled individual capable of handling web production, system architecture, SEO, web advertising, and AI utilization remains exceptionally difficult. As Japan’s domestic private IT market expands toward 16.68 trillion yen in 2025, demand for IT professionals continues to climb, driving up recruitment costs and personnel expenses required for SMEs to secure and retain talent.

Outsourcing to external partners also creates distinct issues. A fragmented vendor landscape—such as engaging production agencies for websites, ad agencies for promotion, and development firms for systems—forces internal managers to spend excessive time coordinating across multiple companies. Furthermore, minor tasks like minor website edits or initial inquiries about applying AI to workflows often get neglected due to hesitance to contact existing vendors. “&PRO” addresses these structural bottlenecks by establishing a single point of contact.

Cost and Operational Mismatches in IT Advisory and SaaS Adoption

Traditional external IT support options include engaging IT or technical advisors and adopting SaaS solutions. However, conventional approaches involve cost and operational mismatches. For instance, typical market rates for IT and technical advisors range from 50,000 to 300,000 yen per month, rising to 150,000 to 500,000 yen per month when hands-on involvement is required—representing a heavy fixed cost for small businesses. Additionally, instances where advisors offer only advice without progressing actual implementation are common.

Meanwhile, although SaaS adoption has been promoted to improve operational efficiency, concerns over user-based “per-seat licensing models” are mounting. According to a survey published in June 2026 targeting B2B subscription operators, 92.2% of companies using per-seat pricing expressed anxiety regarding its sustainability, while 88.3% favored shifting toward operational delegation models. As AI and automation technologies advance, demand is rising for frameworks that go beyond tool provision to handle workflow organization, execution, and operation with high efficacy.

Value Delivered by the New Service and Future Outlook

Significance of the “External IT/Web Department” Model: Overcoming Hiring and Spot-Outsourcing Barriers

The core value delivered by “&PRO” lies in establishing a flexible “external IT and web department” that eliminates the drawbacks of both internal hiring (in-house staffing) and project-by-project outsourcing. Because the dedicated IT PRO maintains a continuous understanding of the client’s business, challenges, and background, rapid decision-making becomes possible with a level of proximity akin to internal team members. Incorporating external expertise while avoiding rigid internal headcount represents a highly rational management choice in rapidly changing business environments.

This ongoing support model aligns with digital transformation and AI adoption policies promoted by Japan’s Ministry of Economy, Trade and Industry (METI) and the Small and Medium Enterprise Agency. National subsidy programs and IT support initiatives increasingly emphasize pre-implementation diagnostics, post-implementation consulting, and operational support alongside software purchasing. By leveraging continuous support services like “&PRO,” SMEs can avoid the common DX trap of viewing tools as an end in themselves, achieving genuine operational reform and productivity improvements.

Future Outlook for Ongoing Support Powering Digital Transformation

Moving forward, Well-beings Co., Ltd. plans to expand its network of “Specialized PROs” and broaden covered technical domains to flexibly address diverse corporate IT and web challenges. Beyond conventional contract development and ad operation, service expansions are anticipated to encompass advanced technology integration, such as embedding generative AI and AI agents into workflows and building data platforms.

The dilemma of “not knowing who to consult first” regarding IT and web operations is a hurdle shared by companies regardless of size. The widespread adoption of low-cost, accessible support models like “&PRO” is expected to elevate overall digital transformation (DX) across Japanese enterprises. How the practice of utilizing external IT departments—pinpointing specialized expertise when needed—establishes itself as a standard corporate management strategy will be an important trend to watch.

Reference Pages

• [Launched ongoing IT support service “&PRO” starting at 20,000 yen per month] https://prtimes.jp/main/html/rd/p/000000027.000114664.html

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